What is SEO?
SEO means search engine optimization. It is a set of methods and activities that improve a page’s position in search engine results as generated by Google.
The main goal of SEO is to get better rankings in search engines for certain keywords. The basic SEO instruction is “create compelling content”. Most of the SEO process is dedicated to creating content for customers.
First, most search engines look for unique content, knowing that a page is not a copy or overlay of another internal page. Second, unique content is a good indicator of a page’s value and importance. You can navigate https://www.squidgroup.co.nz/creative-marketing-agency/seo/tauranga-seo-agency to hire a professional SEO company in Tauranga.
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An experienced and reputable SEO company offers reasonable SEO services for nearly all medium and small businesses. The types of SEO services are divided into two categories, including off-page optimization and on-page optimization.
On-page optimization services are mainly concerned with improving the content on the website. This makes the website rank highly in the search engines. The main services of page optimization are keyword analysis, optimization of website content HTML coding, creation of keyword-rich content, creation of optimized titles and meta tags, and use of various separate submission methods to search engines for website promotion.
Off-page optimization has to do with implementing topic-based link-building strategies. This leads to an increase in the popularity and reputation of the website. It also ensures that companies only get qualified connections.