Digital marketing is constantly evolving; Strategies that worked in the past may not work today. The best thing about a digital marketing strategy is that you can modify it on the go in response to real-time results and analysis.
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It may seem complicated to change things too quickly, but you may not know whether your strategy will work in the long term. However, if you wait a long time, you will most likely lose two of your precious resources: time and money.
Here are 5 signs you can use to decide when to abandon your strategy.
Focus on low performance:
If you focus on poorly performing metrics like impressions and clicks, you can skip it because impressions and clicks only give an idea of your marketing visibility. Not the true accuracy of your strategy.
Focus only on your brand, not the needs of the audience:
Every marketer wants their brand to be recognized, but you shouldn't go overboard with including your brand name on everything.
Make your content educational and focus on the problems and needs of your audience. This will really help the buyer in the early stages of the buyer's journey.
Excessive use of keywords:
While you need to include keywords in your content, Google's priority is always to provide access to user experience and content relevance.
Don't rely on your instincts:
Your experience so far is certainly valuable. However, your decision-making process should not be based solely on what has worked in the past. This is a really bad idea because what works tomorrow may be completely irrelevant today.