Search engine optimization (SEO) is a host of techniques, approaches, and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely disagree on the how part.
Many tactics are available, but SEO is not a cheap endeavor, so one has to be careful when allocating valuable advertising dollars to it.
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- First, you have to be clear on what you are trying to accomplish on the business side-focus, focus, focus!
- Second, you have to reign in your zeal and prepare yourself for a grueling multi-month commitment that will require time, discipline, and money-be ready to spend time in the trenches.
- Finally, you have to decide which tools and techniques will produce the best return on investment (ROI). If you spread your resources too thin, you will fail.
If you're looking to get yourself on the first page of Google's search results immediately, this SEO guide isn't for you. Don't believe people who claim they can get you on the first page overnight in an ethical way.
Even if you manage to cheat the system for a short time, Google's wrath will land upon you swiftly and never go away. If you are serious about SEO, prepare yourself for the long haul and do it right-your patience and diligence will pay off. There is truly nothing complex about SEO. It rests on three principles:
- Valuable, relevant, unique, timely content will rank well on search engines.
- The content must be machine-readable in order to be found.
- SEO work takes time to produce results.