Webcasting is an effective way to broadcast content on the Internet, either audio files or video files, or both combined. This can be done either through "live stream" or "feed on demand". Whatever type of solution chosen by users; it offers a vast potential for marketing companies.
New products or services offered by a company can be presented on the Internet with the help of these solutions. Customers can subscribe to newsletters for regular updates on new launches. These can also be stored by customers so they can watch them at their convenience.
The main advantage of a Webcasts as a marketing tool is that it can reach wider customer base than traditional marketing mechanisms. Shows on product launches used to take place on the radio or television before the availability of high-speed Internet.
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As High-speed broadband have become more affordable, more users can access the content. Therefore, companies could reach more customers and interact with them in real time.
It can be used for any marketing company to achieve the world or a specific group of customers. The technology is very cost effective, which means small-scale and marketing businesses and midsize too can enjoy the benefits of the webcast. A webcast on request viewers to scroll through several video or audio files and select the one that is most suitable to the needs.