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Basics of Search Engine Optimization

What is SEO?

SEO is a technique that is used to improve the ranking of a website on search engines. When a user performs a search on Google, Yahoo, or Bing, they are likely to see websites with high rankings. Click here for additional information how SEO can be used to boost website traffic, provide leads for a company, and raise brand recognition.

Image Source="Google"

What are the different types of optimization?

There are many different types of optimization that can be used on a website. Each has its own benefits and drawbacks.

Crawlability is the most basic optimization technique, and it refers to making the website easy for search engines to understand and crawl. 

Internal linking is another common technique. When one page references another page on the website, search engines will see that as a sign that the second page is important and should be included in their index. 

Inbound linking is when a website links to other websites from within its content. This increases the authority of the website and can boost traffic.

How do search engines rank websites?

Search engine optimization (SEO) is the practice of improving the ranking of a website on search engines.

There are many factors that contribute to a website’s ranking, but the most important factor is the quality of the content. Search engines use several algorithms to determine a website’s ranking. The most important algorithm is called “PageRank” and it is used by Google, Yahoo!, and Bing.

The importance of title tags and meta data

Title tags and meta data are two very important aspects of search engine optimization (SEO). Title tags are the titles that appear in the browser’s address bar when a user types in a URL. Meta data is any information that is included in a title tag or in the body of a website. This information can include the name of the website, the date it was published, and the URL of the site’s home page.